Our Brief: From thrill-seeking youngsters to those simply looking for a cool way to get around, snowmobiling appeals to individuals of any age. And the appeal is catching on: the popularity of snowmobiling has spread to traditional European ski and winter sport destinations like France, Austria, Italy, Czech Republic, Poland and of course Scandinavia and Finland. We were asked by Yamaha to create a brochure for their 2009 range of machines that would appeal to distributors, dealers and customers alike.

Our Solution: Time was against us and we knew that we had to design a brochure that would be read in almost a dozen languages. We decided that the natural segmentation of the Snowmobiles gave us the opportunity to not only clearly define but also firmly position the units with their target sector groups, Sport, Cross-over, Mountain, Grand Touring, Light Utility and Wide Track.

Our Result: Having worked with Yamaha for many years producing their marine brochures we applied the same principles in our approach to the design, layout and content of the Snowmobile brochure. In addition to the product overviews we also had to ensure that we included information about the fantastic 4-stroke engines and the variety of suspension units that had made the Yamaha Snowmobile, with its racing heritage, a machine that would appeal to the many different kinds of Snowmobile rider. We wrote all of the copy, including the introduction of the new models to the line up, and were responsible for all of the imaging. We also oversaw the multiple language translations and preparation of all artwork to print-ready standard. Yamaha were so pleased with the end result that they immediately asked us to develop their Dealer Guide, advertising templates and a range of point-of-sale materials.