Our Brief: As a purveyor of high quality yachts to the discerning customer, Fairline needed to produce a brochure that fully reflected the craft, quality and skill that goes into every one of their boats. As a truly international brand they also wanted something that could be presented with confidence anywhere in the world; and they also had to combat the eternal problem of trophy brochure-hunters found at every boat show and dealer location.

Our Solution: We created two principal brochures, each in seven languages. One was a more concise catalogue in the style of a range summary, still with superb, emotive photography and stylish text. The second however, was a more lavish hardback book that would look the part on the most elegant of coffee tables. As well as yet more fantastic photography and tempting text, this book featured comprehensive details of each model and a full introduction to Fairline and its 'A Rare Passion' brand values. We also created Fabric Options books and Price Lists to match, so that all the print collateral worked together as a seamless set. Fairline have been a client of Willoughby Stewart for over 20 years, so it's fair to say we have a good working relationship. We worked closely with them to agree the look, format and pagination for each brochure. Once they'd signed off our ideas, we wrote all of the copy, art directed all of the photography and imaging - and output the artwork for the master catalogues. In addition to the brochures we also co-ordinated the language translations, created all of the foreign language artwork and organised signing-off by Fairline's local distributors. To finish off, we organised the print production and fulfilment and the despatch to the global dealership network.

Our Result: Over 70,000 printed catalogues in seven languages were sent to over 60 individual dealerships around the globe without a hitch. The brochure-hunter had his trophy while the real prospects had something more substantial to savour in the hardback brochure.