Our Brief: People who love their Fairline want the world to know that they are Fairline owners, so demand for branded items is high. Fairline owners expect quality too. Fairline were looking for an official licensed merchandise partner and whoever was going to run the merchandising needed to make sure that it was high quality, tasteful and reflected the Fairline brand.

Our Solution: In a nutshell, we put our money where our mouth was and went into business as Fairline's official Licensed Merchandise Partner. Perhaps not such a surprise when you consider that we've been working with Fairline for over 20 years and have an excellent understanding of their brand. We took the problem right out of the client's hands becoming responsible for the whole programme. This included selecting the products, sourcing them, designing the use of the logo, distributing and selling the finished items through Fairline dealers or direct to Fairline customers. We set up and operate an online shop to sell Fairline accessories across the globe through their website.

Our Result: A very relaxed client. Instead of worrying about jackets, mugs and key rings piling up in their warehouse, Fairline were able to concentrate on the requests piling up in their order book. They're also delighted to see the Fairline brand being promoted through reliable delivery of quality goods.

Visit: www.fairline-collection.com