Our Brief: Each year Yamaha's Marine Group requires visual images, to showcase their new outboard engines, appropriately paired with the most recently released boats as well as the new models joining their extensive range of YAM inflatables. The aim? To provide a sufficient portfolio of images, with a focus on both product and lifestyle, to fulfil the requirements for a wide range of pan-European marketing activity for the forthcoming year.

Our Solution: Working closely with the client, Willoughby Stewart planned, organised and directed the entire shoot, which took place over a period of around two weeks, in the South of France. We researched and scouted the area before writing and story boarding the shooting scripts. We sourced and commissioned the photographers, the model team and provided the agency support crew. We worked closely with our client arranging the boat and engine transportation and the shoot schedule. All of the shoot logistics including provision of models and props as well as flights, accommodation and transport were arranged by the Willoughby Stewart team.

Once on site we directed an almost non-stop schedule of still and video image shooting, usually starting at dawn and often finishing as the sun went down.

Our Result: In short, thousands of high quality images and over twenty hours of HD video footage. For Yamaha, the result is a comprehensive library of imaging we use for promotion throughout Europe. Still visuals complement the style and content of our movies, creating a singular 'look' and tone of voice. This approach not only enhances the product and brand image, but also gives a strong visual flavour of the enjoyment to be had from getting out on the water with Yamaha.