Our Brief: Canon UK required a tailored exhibition stand solution that would enable their field sales agents throughout the UK and Ireland to quickly and simply present a professional Canon UK presence at multiple UK events and exhibitions. The brief called for a solution that could meet a number of options that varied in size, requirement and timescales as attendance was often at short notice.

Our Solution: Willoughby Stewart's twenty year exhibition experience in providing stand design solutions were presented. Using Willoughby Stewart's "modularstands" product, Canon were able to see the true value and flexibility of this portable modular exhibition stand system. Our response to Canon UK showed them how various field agents kits could be pooled together and simply re-configured to form a much larger stand design suitable for use at more prestigious events. With short build up times, Willoughby Stewart's solution would enable their installation crew to build the stand in under two days.

Our Result: Canon UK were so pleased with Willoughby Stewart's concept that they committed to purchasing "modularstands" system to enable use at both small events across the UK as well as continually adding to their kit to form larger stand designs. The cost savings using our "modularstands" system along with savings on installation and breakdown charges as well as stand transportation costs, enabled Canon's Exhibition budget to go that much further.