Our Brief: James Bond is just about the most iconic film franchise that there is and Yamaha were delighted to be given the opportunity to feature key product in the latest movie, Quantum of Solace. Under the agreement Yamaha would also be entitled to promote the partnership through merchandise opportunities.

Our Solution: In discussion with Yamaha, and working closely with the film production company, we devised both press and distributor information sheets as well as ideas for a host of merchandising items including posters and banners for use by Yamaha distributors and dealers throughout Europe. These had to tie in with the opening of the movie in order to allow for maximum exposure from the promotion.

Our Result: The movie opened to huge and eager audiences across Europe and in one of the longest and most exciting sequences in the film, the boat chase reveals the company's outboard engines powering the boats in a high speed chase. Yamaha agreed that such prestigious international exposure was invaluable to the brand and that the promotional materials encouraged distributors and dealers to promote the company's involvement locally.