A bit of history. Willoughby Stewart was founded in 1978 by our esteemed and much loved Chairman, Trafford Corke, who was responsible for some original and innovative branding work for companies such as International Paint, Lewmar Marine, Henri-Lloyd and one of our most iconic brands, Spam.

fields. Peter became Managing Director in 2003.

In February 2008 we added a second office location with the acquisition of GKP - Graham Kerr Promotions - a specialist operator in the drinks industry, giving them the ability to expand the facilities and service available to their own client base.

Any brand, particularly your brand, is precious. So when we say "We love working on brand" it's because some of the most rewarding and exciting challenges ever presented to us by our clients, have resulted in the work of which we're most proud.

The development or evolution of a growing brand

implementation plan.

Every client wants the ability to 'police' brand use. Our unique systems solve the problem with clever solutions such as artwork templates, image libraries, central information databases and project management tools - all designed to free up your marketing team's valuable

In a nutshell, we believe the very definition of a full-service agency is that it must have, at its heart, the ability and experience to offer you an array of creative and supporting promotion services. These should come together seamlessly to deliver a through-the-line campaign - or a series of campaigns, each more powerful than the last. Most important of all perhaps, you and your

successful. We like to think the same applies to the creative responses we deliver, whether in answer to a specific brief as a result of our own analysis, research and initiative. Certainly we pride ourselves on maintaining the highest standards of design, graphics, copywriting and artwork - and on its impact and originality. Not to mention the down-to-earth subject of

strength of our multi-skilled team. This single-source responsibility allows us to work very efficiently and to take a substantial weight of detailed admin off your desk. Our creativity, experience and company-wide dedication to client reporting and accountability really work for you in today's cost-conscious business environment.

Do you really have control of your brand and its usage on a global basis, 24/7? Are you looking to manage your brand centrally and see it correctly presented all over the world? We can give you that control with an array of unique systems that integrate seamlessly with your off-line activity.

web to sell efficiently and economically. Our sophisticated data capture systems generate leads and minimise lost opportunities - and we combine them with secure Extranet systems that are truly integrated, not just with your websites or e-shops, but also with your own IT infrastructure. The result is minimised data entry, maximised accuracy and new levels of efficiency.

can be integrated to control the way your brand interacts with customers anywhere in the world. Best of all perhaps, we deliver what every brand owner really wants - total control over the where, when and how of their brand's presentation on-line.

Large or small - one-off or a million. Put simply, we can manage and produce print that exactly meets your requirements.

We commission print runs involving millions of high quality catalogues in multiple languages. By contrast, we also produce complex technical manuals, including the

artwork, colour profiling and PDF output to recognised ISO standards.

Meeting local needs. Our powerful on-line systems can create print-ready artwork with unique language and content - to short timescales. So you need 25 languages, including non-European character sets such as Arabic or

who we choose to actually put ink onto your paper. Long-established relationships with specialist printers around the world allow us to deliver print you'll be truly proud of.

Single source simplicity. Most clients call on us to help build their media strategies, followed by scheduling and space purchase. Our media buying experience not only saves cost, but allows us to provide a co-ordinated single-source facility for what is a very complex, time-consuming task for any internal marketing team.

enough. Once the creative platform is agreed, we output all the materials to meet the schedule and our reprographics team executes any image creation or retouching required, before creating the media-ready artwork. Colour matching and PDF output are to ISO standards.

production times crashing down. These custom-developed systems give you control of brand image standards and deliver consistent messaging across campaigns, or continents.

Our message is simple. It's almost impossible to maintain cohesion, quality and consistency of brand presentation if you succumb to the temptation of working with multiple suppliers for these vital marketing tools. You need one creative, cost effective package. Which is where we can help.

comprehensive programme management not just for the UK, but globally. A number of clients are taking things a stage further by outsourcing procurement of all their promotion materials to us, giving their brand managers more time to spend on profitable business. Our transparent margins and fully auditable systems cut down supervision and admin, while our supplier database gives

of branded goods direct from source. We do. The Shanghai office of our sister company, Tiger Global, deals direct with manufacturers to procure products and distribute them globally.

Our skill, experience and resources can bring your brand to life with dynamic solutions for an exhibition stand, conference or live event - or a simple point-of-sale display.

Let's be practical. We can provide creative and efficient modular exhibition stands, using systems

Corporate or private? We adopt the same professional approach to corporate and private events. Nothing is more important than 'getting it right' on the day (or night) so we offer a bespoke service for press days, charity events, product launches or receptions.

We've built up a portfolio of fully trained event staff, from

project - whether a single event or a multi-show programme - dealing with space bookings, show organisers, contractors and ancillary services, to ensure a smooth delivery of the whole package - and panic free.

Imaging is a subject close to our hearts. The striking and innovative creative work we've been known for over the years has, at its core, great visual appeal and outstanding photography. To any developing or established brand, it can make the difference between a strong campaign and a truly great one.

campaign. We take it further too. Our studio is equipped with the most sophisticated, colour correct imaging equipment capable of guaranteeing PDF output to ISO standards. What's more, we even have our own High Definition, broadcast quality edit suite in-house and we work straight from hard drive cameras, enabling us to handle all the post-production work.

Photographer: Mike Jones:
www.pikepictures.co.uk

Videographer: Chris Stevens:
www.waterlineproductions.co.uk

A way with words. At Willoughby Stewart, we 'speak' in many tongues; Italian one minute, French the next - and when it comes to reaching out to a market in its own language, our experience is second to none. For example, we manage the translation and artwork of a particular set of product catalogues in up to 26 languages, including proof-checking and content-control in liaison

client-specific database. For printed materials we have systems that allow uploading of artwork so that translators can produce and approve artwork for printed materials on-line, in real time.

For on-line, we offer full content management systems with administrator access, allowing you or your

When you need something - anything - sourced, stored or distributed, we can help. Ours is a comprehensive service that knows few boundaries in terms of the type of goods we can handle or the type of project you can throw at us. From branded merchandise to promotional offers, we use the latest digital systems and a highly experienced teamwork ethic to maximise

Our warehousing facility is tailored to deliver fulfilment services for mainstream products as well as promotional or brand materials, so it's insured to carry a wide range of goods. It's worth remembering that we're licensed too, so we can stock and despatch alcohol.

Shopping on-line. We've developed an advanced, fully

Our Brief: As a purveyor of high quality yachts to the discerning customer, Fairline needed to produce a brochure that fully reflected the craft, quality and skill that goes into every one of their boats. As a truly international brand they also wanted something that could be presented with confidence anywhere in the world; and they also had to combat the eternal problem of trophy

more lavish hardback book that would look the part on the most elegant of coffee tables. As well as yet more fantastic photography and tempting text, this book featured comprehensive details of each model and a full introduction to Fairline and its 'A Rare Passion' brand values. We also created Fabric Options books and Price Lists to match, so that all the print collateral worked

catalogues. In addition to the brochures we also co-ordinated the language translations, created all of the foreign language artwork and organised signing-off by Fairline's local distributors. To finish off, we organised the print production and fulfilment and the despatch to the global dealership network.

Our Brief: From thrill-seeking youngsters to those simply looking for a cool way to get around, snowmobiling appeals to individuals of any age. And the appeal is catching on: the popularity of snowmobiling has spread to traditional European ski and winter sport destinations like France, Austria, Italy, Czech Republic, Poland and of course Scandinavia and Finland. We were asked by

segmentation of the Snowmobiles gave us the opportunity to not only clearly define but also firmly position the units with their target sector groups, Sport, Cross-over, Mountain, Grand Touring, Light Utility and Wide Track.

Our Result: Having worked with Yamaha for many years

that would appeal to the many different kinds of Snowmobile rider. We wrote all of the copy, including the introduction of the new models to the line up, and were responsible for all of the imaging. We also oversaw the multiple language translations and preparation of all artwork to print-ready standard.

Our Brief: James Bond is just about the most iconic film franchise that there is and Yamaha were delighted to be given the opportunity to feature key product in the latest movie, Quantum of Solace. Under the agreement Yamaha would also be entitled to promote the partnership through merchandise opportunities.

from the promotion.

Our Result: The movie opened to huge and eager audiences across Europe and in one of the longest and most exciting sequences in the film, the boat chase reveals the company's outboard engines powering the boats in a high speed chase. Yamaha agreed that such

Our Brief: People who love their Fairline want the world to know that they are Fairline owners, so demand for branded items is high. Fairline owners expect quality too. Fairline were looking for an official licensed merchandise partner and whoever was going to run the merchandising needed to make sure that it was high quality, tasteful and reflected the Fairline brand.

whole programme. This included selecting the products, sourcing them, designing the use of the logo, distributing and selling the finished items through Fairline dealers or direct to Fairline customers. We set up and operate an online shop to sell Fairline accessories across the globe through their website.

Our Brief: In the competitive drinks industry Blackthorn Cider, produced by Constellation Europe plc, needed to enhance its image amongst opinion forming, mainly, male audience. In order to do this we were required to re-position the brand's persona so that it was more closely aligned with its target audiences' aspirations, while differentiating it from its main competitor.

of desirable gifts such as surfboards, mountain bikes, rail travel and balloon flights. The cost of the discount was funded by the 3rd parties in return for the free publicity. The mechanic also featured across 3.5 million cans and bottles enabling consumers to exchange their ring pull and bottle caps to purchase the featured gifts at discounted prices. The programme also had its own

Our Result: In the Off Trade, Blackthorn became the fastest growing cider brand year-on-year (+44%), while similarly impressive figures were achieved in its On Trade heartland. But above all, the campaign firmly established Blackthorn's credentials in the lifestyle arena and positively changed its image amongst its core audience.

Our Brief: Their exciting WaveRunner machines are the choice of more rental site operators than any other personal watercraft so Yamaha not only wanted to tempt holidaymakers to try them out, but also to give them the chance of owning their own high performance machine. The challenge was to devise an exciting competition which would both stimulate rental uptake and collect

Our Solution: We created a pan-European competition that offered holidaymakers the chance to win a Yamaha WaveRunner, as well as other Yamaha watersports products and accessories ... and capture their personal details at the same time. Not surprisingly the promotion needed a name that would be understood by all nationalities; so 'Rent it! Win it!' was born. Anyone renting

produced and distributed including banners, posters, stickers and leaflets to steer customers towards the action. We also sourced, designed and supplied the plastic cards, each with a unique code hidden under a scratch panel. But that was only half the job; to enter Rent it! Win it!, the renter needed to visit our dedicated, multi-lingual competition website, complete a form that

participants who entered from all around Europe, a lot of very happy Yamaha customers (the rental site operators who had seen a sharp increase in their business during the promotion) and quality data for Yamaha. Due to the success of the campaign it is repeated annually.

Our Brief: Each year Yamaha's Marine Group requires visual images, to showcase their new outboard engines, appropriately paired with the most recently released boats as well as the new models joining their extensive range of YAM inflatables. The aim? To provide a sufficient portfolio of images, with a focus on both product and lifestyle, to fulfil the requirements for a wide range of

scripts. We sourced and commissioned the photographers, the model team and provided the agency support crew. We worked closely with our client arranging the boat and engine transportation and the shoot schedule. All of the shoot logistics including provision of models and props as well as flights, accommodation and transport were arranged by the

the result is a comprehensive library of imaging we use for promotion throughout Europe. Still visuals complement the style and content of our movies, creating a singular 'look' and tone of voice. This approach not only enhances the product and brand image, but also gives a strong visual flavour of the enjoyment to be had from getting out on the water with Yamaha.

Our Brief: Canon UK required a tailored exhibition stand solution that would enable their field sales agents throughout the UK and Ireland to quickly and simply present a professional Canon UK presence at multiple UK events and exhibitions. The brief called for a solution that could meet a number of options that varied in size, requirement and timescales as attendance was

exhibition stand system. Our response to Canon UK showed them how various field agents kits could be pooled together and simply re-configured to form a much larger stand design suitable for use at more prestigious events. With short build up times, Willoughby Stewart's solution would enable their installation crew to build the stand in under two days.

as stand transportation costs, enabled Canon's Exhibition budget to go that much further.